As the company celebrates its 50th anniversary, Nascer Tazi looks back at the challenges facing the group, which also plans to launch a foundation dedicated to culture.
A few dozen happy few were invited Thursday evening, September 26, to the official opening of the Adagio, the apartment hotel in Casablanca of the Richbond group, managed by the company Adagio, a joint subsidiary of Pierre et Vacances and the Accor group.
While its Ivorian mattress factory has just started up, the Richbond group has announced the purchase of Silent Night Kenya, a bedding manufacturer in Nairobi. A strategy of geographical diversification combined, in Morocco, with diversification outside the industry.